Made In
Baltimore
2024
The Made in Baltimore Lookbook isn’t your typical product catalog—it’s a living, breathing celebration of local creativity. Equal parts product showcase, editorial platform, and love letter to the city, this biannual publication uplifts 125+ local makers through rich storytelling, vibrant photography, and thoughtful design.
When the project landed in my lap, it was more than just a design brief—it was a chance to reflect a city I’ve come to know deeply over two years: flavorful, chaotic, joyful, and full of soul. My challenge? To highlight each brand’s individuality while weaving them into one cohesive, electric visual system.
I built a playful, city-rooted visual identity where bold typography sets the tone, color and imagery pulse with energy, and every maker gets their moment to shine. From concept through print, I led layout systems, iconography, and a full-scale design direction that feels as local and alive as Charm City itself.
The result: a functional, feel-good piece that reads like a magazine, shops like a catalog, and lives like a keepsake.
Art Direction: Shanmathy Kumaravel
Director of Photography: Michelle Lorentzen
Photography by Andrew Copeland, Francesca Bonifacio, Jefferson Liu, Michelle Lorentzen, Vivian Marie Doering, Zara Visuals
Production Assistance : Tatiana Mullin, Cayla Wheatley
Models: Jamilah Scott, Jessy DeSantis, Joshua Paige, Korcelia Saygbay, Kyleigh Johnson
Makeup Artist: Perryn Morris
Feature Stories Writer: Nani Ferreira-Mathews
Baltimore 2024
Work Title
Year
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A visual identity system inspired by the one and only, actress, singer, model zendaya characteristics, acting style, and the personality she stands for. Branding includes a magazine for an imaginary event at Times Square, poster and an app inspired from the actress.
The aim of this project was to use all the learnings we experienced through the course Type intensive in four weeks. 24 page publication design aimed to develop a personal point of view regarding typeface pairing, hierarchy, grids and overall editorial design.
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A visual identity system inspired by the one and only, actress, singer, model zendaya characteristics, acting style, and the personality she stands for. Branding includes a magazine for an imaginary event at Times Square, poster and an app inspired from the actress.
The aim of this project was to use all the learnings we experienced through the course Type intensive in four weeks. 24 page publication design aimed to develop a personal point of view regarding typeface pairing, hierarchy, grids and overall editorial design.
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