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Labyrinth - Type design

2023

Client Name One

A visual identity system inspired by the one and only, actress, singer, model zendaya characteristics, acting style, and the personality she stands for. Branding includes a magazine for an imaginary event at Times Square, poster and an app inspired from the actress.

The aim of this project was to use all the learnings we experienced through the course Type intensive in four weeks. 24 page publication design aimed to develop a personal point of view regarding typeface pairing, hierarchy, grids and overall editorial design.

LABYRINTH

Labyrinth is a display typeface inspired from the textile weaving patterns, in which pixels are replaced to create new typefaces with the same skeleton. One can select from three different variations: original, smiley, dimensions, flora and so on!

The aim of this project was to learn how to draw letters and make your own typeface, how to find the right typeface. Results included typeface with 5 style proposals, this project aims to see typeface design as expressive graphical elements that are legible, intriguing and playful.

PROJECT ADVISOR

Shiva Nallaperumal

Maryland Institute College of arts

2022

Labyrinth - Type design

2023

Client Name One

Labyrinth - Type design

2023

Client Name One

Labyrinth - Type design

2023

Client Name One

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