The Made in Baltimore Lookbook isn’t your typical product catalog—it’s a living, breathing celebration of local creativity. Equal parts product showcase, editorial platform, and love letter to the city, this biannual publication uplifts 125+ local makers through rich storytelling, vibrant photography, and thoughtful design. ​

When the project landed in my lap, it was more than just a design brief—it was a chance to reflect a city I’ve come to know deeply over two years: flavorful, chaotic, joyful, and full of soul. My challenge? To highlight each brand’s individuality while weaving them into one cohesive, electric visual system.

I built a playful, city-rooted visual identity where bold typography sets the tone, color and imagery pulse with energy, and every maker gets their moment to shine. From concept through print, I led layout systems, iconography, and a full-scale design direction that feels as local and alive as Charm City itself. The result: a functional, feel-good piece that reads like a magazine, shops like a catalog, and lives like a keepsake. concise