Project Name Four
2023
Client Name Four
A visual identity system inspired by the one and only, actress, singer, model zendaya characteristics, acting style, and the personality she stands for. Branding includes a magazine for an imaginary event at Times Square, poster and an app inspired from the actress.
The aim of this project was to use all the learnings we experienced through the course Type intensive in four weeks. 24 page publication design aimed to develop a personal point of view regarding typeface pairing, hierarchy, grids and overall editorial design.
Thamizh
Tamizh typeface is inspired by the characteristics of Tamil characters. With their natural balance of edginess and elegance, Tamil characters are appealing to the eye. Balancing two contrasts without mimicking yet creating an elegant typeface.
My inspiration to create this typeface came from exploring typefaces with similar contrasts to Tamil characters. In this way, it could be translated in English while still maintaining the warmth and elegance of the Tamil Language.
PROJECT ADVISOR
Shiva Nallaperumal
Maryland Institute College of arts
2022
Project Name Four
2023
Client Name Four
Project Name Four
2023
Client Name Four
